booktheque

Field Guide to Marketing

Tim Hindle, Alistair D. Williamson · 1993

Where to buy

Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.

View on Amazon

About the book

Straightforward definitions of the most relevant marketing terms, highlighted by stories of infamous gaffes and brilliant successes from marketers past.

Book details

Year
1993
Language
English
Publisher
Harvard Business School Press
Editions
2
Pages
195
ISBN
9780875844305

Data source: Wikidata

More by Tim Hindle

Interviewing Skills (Essential Managers)
Tim Hindle · 1998
Managing meetings
Tim Hindle · 1998
Negotiating skills
Tim Hindle · 1998
Manage your time
Tim Hindle · 1998
The Economist pocket banker
Tim Hindle · 1987
Guide to management ideas and gurus
Tim Hindle · 2008
Guide to Management Ideas, Second Edition (The Economist Series)
Tim Hindle · 2003
Pocket Strategy
Tim Hindle · 2001
The Economist Guide to Management Ideas (The Economist Books)
Tim Hindle · 2000
Pocket MBA
Tim Hindle · 2000