Ruth A. Schmidt
Financial aspects of marketing
Ruth A. Schmidt, Helen Wright · 1996
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This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text.
Book details
- Year
- 1996
- Language
- English
- Publisher
- Palgrave Macmillan
- Editions
- 1
- Pages
- 317
- ISBN
- 9780333637814
Data source: Wikidata
