Loizos Th Heracleous
Flying high in a competitive industry
Loizos Th Heracleous · 2009
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"This book explores the historical development, important trends and key economic aspects of the alrline industry; the important strategic choices and resource deployment decisions at StA; cost-effective service excellence, SIA's core competence; how SlA sustains ITS innovative orientation in the face of intense cost pressures, lndustry crises and the push towards commoditisation; StA's human resource management processes; the importance of achieving strategic alignment, and of recognizing and dealing with misalignments; and StA's institutional context and culture."--Jacket.
Book details
- Year
- 2009
- Language
- English
- Publisher
- McGraw Hill
- Editions
- 1
- Pages
- 246
- ISBN
- 9780071281966
Data source: Wikidata