Flying too close to the sun

"Since deregulation in the United States most jet operating new-entrant carriers have failed. Theories on competition had been put to the test and reality turned out to be different to the vision. To begin with many new-entrant airlines were successful, but were not able to create sustainable strategy to survive as incumbent carriers adjusted to the new operating environment."--Jacket. "This book explains the complex issues that led to the almost total failure rate of the "first wave" new-entrant airlines. The background to the pre-nineties failure predicament is examined in order to give a good overview of the characteristics of new-entrant airlines and of the environment in which they operate. Attention is given to the new-entrants' strategy and management in order to explore past deficiencies and to pave the way for successful new strategies."--BOOK JACKET. "The readership includes managers in the airline industry, academics, aviation regulatory authorities, transport policy makers and students."--Jacket.

Year

1998

Language

English

Publisher

Ashgate Publishing

Editions

7

Pages

268

ISBN

9781840143669

Data source: Wikidata