Focus groupsRichard A. Krueger
Focus groups
Richard A. Krueger, Mary Anne Casey · 2000
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About the book
Outlines approaches to planning and conducting focus groups, including market research, academic, nonprofit and participatory approaches. Presents suggestions for analysing the data generated by such groups, as well as practical tips, examples and checklists.
Book details
- Year
- 2000
- Language
- English
- Publisher
- Sage Publications, Inc
- Editions
- 4
- Pages
- 320
- ISBN
- 9780761920717
Data source: Wikidata
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