Fostering sustainable behaviorDoug McKenzie-Mohr
Fostering sustainable behavior
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About the book
Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.
Book details
- Year
- 1999
- Language
- English
- Publisher
- New Society Publishers
- Editions
- 4
- Pages
- 176
- ISBN
- 9780865714069
Data source: Wikidata