Foundation marketingElizabeth Hill
Foundation marketing
Elizabeth Hill, Terry O'Sullivan · 2003
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About the book
This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.
Book details
- Year
- 2003
- Language
- English
- Publisher
- Financial Times Management
- Editions
- 1
- Pages
- 480
- ISBN
- 9780273655329
Data source: Wikidata
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