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Foundations of marketing

David Jobber, John Fahy · 2007

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About the book

This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

Book details

Year
2007
Language
English
Publisher
McGraw-Hill Publishing Co.
Editions
1
Pages
384
ISBN
9780077109189

Data source: Wikidata

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