Foundations of Marketing
David Shaw, Alex Strauss · 2024
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonAbout the book
This textbook provides students with an up-to-date perspective on the core foundations of marketing. Through this textbook, students will explore a wide range of marketing principles, including buyer personas, value propositions, brand identity, KPIs, strategy, pricing, revenue modeling, market research, trends, Ps and Cs and more. Students will explore real world application of the principles explored throughout this text through case studies, research activities, as well as guided examinations of real businesses. By the end of this course, students will have a strong base of knowledge that will serve as the foundation for deeper learning in the field of marketing. -- Course description.
Book details
- Year
- 2024
- Language
- English
- Publisher
- Mujo Learning Systems, Inc.
- Editions
- 1
- ISBN
- 9781998798070
Data source: Wikidata
