Franchising globallyIlan Alon
Franchising globally
Ilan Alon · 2010
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About the book
"Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world"--Provided by publisher.
Book details
- Year
- 2010
- Language
- English
- Publisher
- Palgrave Macmillan
- Editions
- 1
- Pages
- 253
- ISBN
- 9780230238282
Data source: Wikidata
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