From Betamax to Blockbuster
Joshua M. Greenberg · 2008
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Joshua Greenberg explains how the combination of neighbourhood video stores and the VCR created a world in which movies became tangible consumer goods, creating a new industry and affecting the dynamics of motion picture production and consumption. The first video cassette recorders were promoted in the 1970s as an extension of broadcast television technology -- a time-shifting device, a way to tape TV shows. Early advertising for Sony's Betamax told potential purchasers "You don't have to miss Kojak because you're watching Columbo." But within a few years, the VCR had been transformed from a machine that recorded television into an extension of the movie theater into the home. - Publisher.
Book details
- Year
- 2008
- Language
- English
- Publisher
- The MIT Press
- Editions
- 8
- Pages
- 216
- ISBN
- 9780262072908
Data source: Wikidata