Fundamentals of Business Marketing Education
David Lichtenthal · 2004
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Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the com.
Book details
- Year
- 2004
- Language
- English
- Publisher
- Haworth Press
- Editions
- 2
- Pages
- 298
- ISBN
- 9780789001320
Data source: Wikidata