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Fusion for profit

Sharan Jagpal · 2008

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About the book

Jagpal covers in a comprehensive way how financial models can help firms make important decisions. Chapter topics range from how to compensate a sales force, to pricing and bundling strategy, to the measurement of advertising productivity. Case studies from a variety of industries illustrate each of Jagpal's points.

Book details

Year
2008
Language
English
Publisher
Oxford University Press
Editions
1
Pages
636
ISBN
9780195371055

Data source: Wikidata