Fusion
Denise Lee Yohn · 2018
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About the book
"Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world class brands, Fusion provides you with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing your business"--
Book details
- Year
- 2018
- Language
- English
- Publisher
- Nicholas Brealey
- Editions
- 1
- Pages
- 214
- ISBN
- 9781473676985
Data source: Wikidata
