Fuzzy optimization and multi-criteria decision making in digital marketingAnil Kumar

Fuzzy optimization and multi-criteria decision making in digital marketing

Name: Fuzzy optimization and multi-criteria decision making in digital marketing
ISBN: 9781466688100

Anil Kumar, Manoj Kumar Dash · 2015

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About the book

"This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--

Book details

Year: 2015
Language: English
Publisher: IGI Global
Editions: 4
Pages: 368
ISBN: 9781466688100

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