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Gamification by design

Gabe Zichermann · 2011

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About the book

"What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover.

Book details

Year
2011
Language
English
Publisher
O'Reilly Media
Editions
1
Pages
182
ISBN
9781449397678

Data source: Wikidata

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