Generation "P"
Viktor Olegovich Pelevin · 2006
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About the book
"The collapse of the Soviet Union has opened up a vast market ripe for exploitation. Everybody wants a piece of the action. But how do you sell things to a generation that grew up with just one brand of cola? Enter Tartarsky, the hero of Homo Zapiens, a lowly shop assistant who is hired as an advertising copywriter and discovers a hidden talent for devising home-grown alternatives to Western ads. Tartarsky is propelled into a world of gangsters, spin doctors, and drug dealers, fueled by cocaine and hallucinogenic mushrooms. But as his fortunes soar, reality soon loosens its grip. Who is the boss - man or his television set? When advertisers talk about "twisting reality," do they mean it quite literally? And what exactly does go on at the Institute of Apiculture?"--BOOK JACKET.
Book details
- Year
- 2006
- Language
- English
- Publisher
- Penguin Books
- Editions
- 1
- Pages
- 250
- ISBN
- 9780142001813
Data source: Wikidata
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