George Lois on his creation of the big idea

Advertising's most famous art director & avant-garde mover of the culture discovers, and reveals, the influences on his unforgettable concepts in this archaeological dig into his oeuvre. Lois traces more than 100 of his "Big Ideas" back to their origins in this visual tour de force.--From publisher description.

Year

2008

Language

English

Publisher

Assouline

Editions

1

Pages

240

ISBN

9782759402991

Data source: Wikidata