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Getting to plan B

John W. Mullins · 2009

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About the book

Succeeding with a new business whether in a corporation or a venture-based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. This book guides you through steps to effectively reinvent your business model.

Book details

Year
2009
Language
English
Publisher
Harvard Business Press
Editions
1
Pages
272
ISBN
9781422126691

Data source: Wikidata

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