Getting Wiser to TeensPeter Zollo
Getting Wiser to Teens
Peter Zollo · 2003
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About the book
Presents an update of marketing researcher and consultant Peter Zollo's "Wise Up to Teens," in which he explains why teenagers should be considered as important consumers and discusses how to advertise to teenagers by being aware of trends, social hierarchy, and celebrity influences.
Book details
- Year
- 2003
- Language
- English
- Publisher
- New Strategist Publications
- Editions
- 1
- Pages
- 424
- ISBN
- 9781885070548
Data source: Wikidata
