Global Business
Robert H Scarlett · 2009
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In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global Business' will help every business professional understand how all the components fit together to create a truly global business..This quick-reference guide organizes an avalanche of information into 308 easily understood concepts that address many important issues, including how to:determine your readiness for global expansiongain upper management commitment to your international planimport under customs lawsrecognize scams and fraudulent transactionsintroduce products into new marketsselect employees for overseas assignmentsmanage international legal affairsimprove distributor performancemaintain a franchise relationshipOther subjects include tips on how to do business in various countries and how to deal with regulations and guidelines specific to each nation. 'Global Business' is a must-read for understanding the advantages and pitfalls of expanding a business to a worldwide level.
Book details
- Year
- 2009
- Language
- English
- Publisher
- Elsevier Science
- Editions
- 1
- ISBN
- 9780080507415
Data source: Wikidata