Global capital, local culture

"This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporations Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China."--Jacket.

Year

2008

Language

English

Series

Popular culture and everyday life -- 16

Publisher

Peter Lang

Editions

1

Pages

208

ISBN

9780820495019

Data source: Wikidata