Global Electronic Commerce
J. Christopher Westland · 1999
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About the book
"Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology - attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.". "Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionalize the selling and delivery of their products and services."--BOOK JACKET.
Book details
- Year
- 1999
- Language
- English
- Publisher
- The MIT Press
- Editions
- 5
- Pages
- 541
- ISBN
- 9780262232050
Data source: Wikidata
