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Global marketing strategy

Harold Wong Chee, Rod Harris · 1998

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About the book

Designed for courses in international and global marketing at undergraduate and postgraduate diploma level, this text offers an overview of the theory and implementation of global marketing strategies.

Book details

Year
1998
Language
English
Publisher
Trans-Atlantic Publications
Editions
1
Pages
800
ISBN
9780273623489

Data source: Wikidata