Global Strategic Management

"The text provides a comprehensive overview of the subject area using chapter introductions, summaries, key points, key terms, suggested reading and mini-examples to illustrate and guide the student through the text."--Jacket.

First sentence: Chapter 1 defines what globalisation means for a business enterprise.

Year

2002

Language

English

Publisher

Palgrave Macmillan

Editions

7

Pages

400

ISBN

9780333793749

Data source: Wikidata