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Gonzo Marketing

Christopher Locke · 2001

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About the book

A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.

Book details

Year
2001
Language
English
Publisher
Capstone
Editions
5
Pages
252
ISBN
9781841121666

Data source: Wikidata

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