Guerrilla marketing research

Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it for far less than they think.This compelling and easy to read book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur as to the value of marketing research.

Year

2007

Language

English

Publisher

Kogan Page

Editions

3

Pages

256

ISBN

9780749450892

Data source: Wikidata