Guerrilla P.RMichael Levine
Guerrilla P.R
Michael Levine · 1993
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About the book
The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
First sentence: Thirty years ago, Marshall McCluhan, the father of modern commu , wrote the immortal words, "The medium is the message" Today I would amend that to, "The medium is the media" Our civilization is utterly dominated by the force of media.
Book details
- Year
- 1993
- Language
- English
- Publisher
- Collins
- Editions
- 7
- Pages
- 256
- ISBN
- 9780887306648
Data source: Wikidata
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