booktheque

Handbook of Business-to-Business Marketing

Gary L. Lilien, Rajdeep Grewal, Gary L. Lilien, Rajdeep Grewal · 2012

Where to buy

Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.

View on Amazon

About the book

This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations--from businesses to government agencies to not-for-profit organizations--and the many individuals within them.

Book details

Year
2012
Language
English
Publisher
Elgar Publishing Limited, Edward
Editions
4
Pages
800
ISBN
9781849801423

Data source: Wikidata

More by Gary L. Lilien

Optimal Weightlifting
Gary L. Lilien · 2023
Model for Manpower Management
Gary L. Lilien · 2023
Model for Allocating Retail Outlet Building Resources Across Market Areas
Gary L. Lilien · 2018
Model Relativism
Gary L. Lilien · 2018
Principles of Marketing Engineering and Analytics
Gary L. Lilien · 2017
Handbook on Business-to-Business Marketing
Gary L. Lilien · 2012
Marketing Engineering Access Code Card
Gary L. Lilien · 2002
Marketing Research CD Access Code Card
Gary L. Lilien · 2002
New Product Development CD Access Code Card
Gary L. Lilien · 2002