Handbook of consumer psychologyPaul M. Herr

Handbook of consumer psychology

Name: Handbook of consumer psychology
ISBN: 9780805856033

Paul M. Herr, Frank R. Kardes · 2008

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About the book

This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.

Book details

Year: 2008
Language: English
Publisher: Routledge
Editions: 14
Pages: 1296
ISBN: 9780805856033

Data source: Wikidata

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