Matthew S. Eastin
Handbook of research on digital media and advertising
Matthew S. Eastin · 2010
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonAbout the book
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Book details
- Year
- 2010
- Language
- English
- Publisher
- IGI Global
- Editions
- 3
- Pages
- 770
- ISBN
- 9781282705029
Data source: Wikidata
