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Handbook of research on effective marketing in contemporary globalism

Bryan Christiansen, Salih Yildiz, Emel Yildiz · 2014

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About the book

"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and productivity"--

Book details

Year
2014
Language
English
Publisher
Business Science Reference, An Imprint of IGI Global
Editions
1
Pages
463
ISBN
9781466662209

Data source: Wikidata

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