Handbook of research on retailer-consumer relationship developmentFabio Musso

Handbook of research on retailer-consumer relationship development

Name: Handbook of research on retailer-consumer relationship development
ISBN: 9781466660748

Fabio Musso, Elena Druica · 2014

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About the book

"This book offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research"--

Book details

Year: 2014
Language: English
Publisher: Business Science Reference
Editions: 1
Pages: 589
ISBN: 9781466660748

Data source: Wikidata

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