Diana Bogueva
Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Diana Bogueva, Dora Marinova, Talia Raphaely · 2018
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"This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes. It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in protecting public health and the commons"--
Book details
- Year
- 2018
- Language
- English
- Publisher
- IGI Global
- Editions
- 3
- Pages
- 453
- ISBN
- 9781522547570
Data source: Wikidata
