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Health services marketing

Thomas, Richard K. · 2007

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About the book

"This book explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide to developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game."--book jacket.

Book details

Year
2007
Language
English
Publisher
Springer
Editions
3
Pages
164
ISBN
9780387736044

Data source: Wikidata

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