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Herd

Mark Earls · 2009

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About the book

Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass behaviour. Bold in its conception and engaging in its execution, 'Herd' offers the most radical new theory of consumer behaviour in a generation.

Book details

Year
2009
Language
English
Publisher
Wiley
Editions
4
Pages
399
ISBN
9780470744598

Data source: Wikidata

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