High performance marketingNaras Eechambadi
High performance marketing
Naras Eechambadi · 2005
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About the book
"High Performance Marketing is the manifesto for business professionals facing a fundamental shift in marketing that involves information resources, organizational structures, technology, and communication. In this essential guide, thought leader Naras Eechambadi provides all the real-world tools, practices, and techniques needed to drive performance in today's "pressure-cooker" environment."--Jacket.
Book details
- Year
- 2005
- Language
- English
- Publisher
- Dearborn Trade Pub.
- Editions
- 1
- Pages
- 271
- ISBN
- 9781419508233
Data source: Wikidata