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Hospitality marketing

David Bowie, Francis Buttle · 2004

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About the book

"Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages."--BOOK JACKET.

Book details

Year
2004
Language
English
Publisher
Butterworth-Heinemann
Editions
10
Pages
392
ISBN
9780750652452

Data source: Wikidata

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