New Word City
How McDonald's got its groove back
New Word City · 2010
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"How do you rejuvenate a tired brand with a world-wide franchise? McDonald's found itself fat and sclerotic. Its comeback offers lessons for leaders everywhere in focusing on what their customers really want"--Resource description page.
Book details
- Year
- 2010
- Language
- English
- Publisher
- Pearson Education Pub. as FTPress
- Editions
- 1
- Pages
- 14
- ISBN
- 9780137056910
Data source: Wikidata