How to develop a strategic marketing planNorton Paley

How to develop a strategic marketing plan

Name: How to develop a strategic marketing plan
ISBN: 9781574442694

Norton Paley · 1999

Where to buy

Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.

View on Amazon

This is an affiliate link: if you buy through it, the site earns a small commission at no extra cost to you, which helps us bring quality content and maintain the site. As an Amazon Associate we earn from qualifying purchases.

About the book

"How to Develop a Strategic Marketing Plan offers an innovative and pragmatic approach to strategic marketing planning. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. A floppy disk - included with the book - provides planning forms and guidelines for customizing your own Strategic Marketing Plan (SMP)." "Actual case histories - from companies such as Campbell Soup Co., Texas Instruments Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues, and the advantages of developing an SMP."--Jacket.