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How to do marketing research

Paul N. Hague, Peter Jackson · 1990

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About the book

Aimed at anyone who needs to carry out a market research project, but lacks knowledge and experience, this text is organized in workbook format and will be relevant to both consumer and industrial markets. It may also aid students of marketing or marketing research.

Book details

Year
1990
Publisher
Kogan Page
Editions
1
Pages
128
ISBN
9780749400088

Data source: Wikidata

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