How to Make Brilliant Stuff That People Love ...and Make Big Money Out of It

This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.

First sentence: As its title suggests, this book is about how to make brilliant stuff that people love and make big money out of it.

Year

2003

Language

English

Publisher

Wiley

Editions

5

Pages

126

ISBN

9780470847114

Data source: Wikidata