How to win customers in the digital world
Peter Vervest, Al Dunn · 2000
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"What is so different about today's digital business technologies? Why is 'digitisation' so important? Why is the Internet making such tremendous impact? What should my organisation do? What should I do?" "How to win customers in the digital world presents a template for seizing the opportunities of the new digital business technologies. It speaks about what the technology can do for you, as a user, senior manager, strategist, marketeer or sales director." "The authors - both experienced professionals in the fields of telecommunications and management education - take you on a discovery tour of the new management concepts to create the winning organisation in the digital world of tomorrow."--Jacket.
Book details
- Year
- 2000
- Language
- English
- Publisher
- Springer
- Editions
- 2
- Pages
- 244
- ISBN
- 9783540665755
Data source: Wikidata
