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How to Write a Marketing Plan (Creating Success)

John Westwood - undifferentiated · 2006

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About the book

Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.

Book details

Year
2006
Language
English
Publisher
Kogan Page
Editions
3
Pages
129
ISBN
9780749445546

Data source: Wikidata

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