Hungry StartUp Strategy

Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.

Year

2012

Language

English

Publisher

Berrett-Koehler Publishers

Editions

1

Pages

244

ISBN

9781609945282

Data source: Wikidata