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Identity-Based Brand Management

Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade · 2017

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About the book

1 online resource (x, 313 pages)

Book details

Year
2017
Language
English
Publisher
Springer Gabler
Editions
2
Pages
326
ISBN
9783658135607

Data source: Wikidata

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