Improving customer satisfaction, loyalty, and profit

"By helping midlevel managers assemble specific estimates of how increased quality and customer loyalty will impact the bottom line, their process allows upper-level managers to allocate the resources necessary to build a truly customer-oriented company. And by cementing the links between products, patrons, and profits, their book highlights the core competencies companies need to create both happy customers and the organizational know-how to keep them happy."--BOOK JACKET.

Year

2000

Language

English

Publisher

Jossey-Bass

Editions

1

Pages

144

ISBN

9780787953102

Data source: Wikidata