India Reloaded
D. Sinha · 2015
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About the book
"Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience"--
Book details
- Year
- 2015
- Language
- English
- Publisher
- Palgrave Macmillan
- Editions
- 2
- Pages
- 184
- ISBN
- 9781137367099
Data source: Wikidata
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