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Industrial design, competition and globalization

Grete Rusten · 2010

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About the book

"Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industrial design within the contemporary economy"--Provided by publisher.

Book details

Year
2010
Language
English
Publisher
Palgrave Macmillan
Editions
3
Pages
250
ISBN
9780230203495

Data source: Wikidata

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