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Industrial tourism

Alexander H. J. Otgaar · 2010

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About the book

Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors--and consequently their local regions--to the public. But how can these opportunities be organized in a way that enables the city and the enterprise to take advantage? This book analyses the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, resulting in concrete recommendations for cities and companaies with ambitions in this field--Cover.

Book details

Year
2010
Language
English
Series
EURICUR series
Publisher
Ashgate
Editions
7
Pages
229
ISBN
9781409402206

Data source: Wikidata

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